Last updated: Juni 2026
DisplayLager is a webshop owned and operated by:
Dansk Skilte Inventar A/S
Solbakken 22
6500 Vojens
Denmark
Company registration no. / CVR: 24213110
VAT no.: DK24213110
Contact outside Denmark:
Phone: +45 70 20 90 96
E-mail: sales@displaylager.eu
Website: www.displaylager.eu
Dansk Skilte Inventar A/S is the data controller for the processing of personal data carried out through DisplayLager.
In this Privacy Policy, DisplayLager is referred to as “DisplayLager”, “we”, “us” or “our”.
This Privacy Policy applies to DisplayLager’s webshops, including displaylager.eu, displaylager.dk, displaylager.de, displaylager.se and any other DisplayLager domains or webshops operated by Dansk Skilte Inventar A/S.
DisplayLager has not appointed a Data Protection Officer/DPO, as we are not required to do so. If you have any questions about our processing of personal data, you can contact us at sales@displaylager.eu.
This Privacy Policy explains how we collect, use, store, disclose and protect personal data.
This policy covers, among other things:
· use of our webshops
· purchases and order processing
· payment
· delivery
· customer service
· returns, complaints and withdrawal
· invoicing and accounting
· B2B sales and customer contact
· newsletters and marketing
· cookies, tracking and analytics tools
· use of third-party providers and processors
· your rights under data protection law
We only process personal data when it is necessary, relevant and lawful.
Depending on your relationship with us, we may process the following personal data:
· name
· company name
· company registration number, VAT number or other business identification
· billing address
· delivery address
· e-mail address
· phone number
· order information
· payment information
· invoice and accounting information
· shipping and delivery information
· correspondence with us
· return, withdrawal and complaint information
· information about products, offers and agreements
· technical information about use of the webshop
· IP address
· cookie IDs and online identifiers
· information about consent to cookies and marketing
· information about newsletter interaction, such as opens and clicks
· information from reviews, competitions or customer satisfaction surveys, if you participate in such activities
We ask you not to send us sensitive personal data unless it is necessary for a specific matter.
When you visit our webshop, we may process technical information about your device, browser, IP address, consent choices, page views and use of the webshop.
The purposes are to:
· make the webshop function technically
· ensure operation and security
· remember your cookie choices
· display products and content correctly
· handle shopping cart and checkout
· improve the user experience
· prepare statistics
· measure the effectiveness of marketing
· optimise content, products and advertising
The legal basis depends on the processing activity:
· technically necessary functions are generally processed on the basis of our legitimate interest in operating a secure and functional webshop
· statistics, analytics, marketing and tracking are generally processed on the basis of your consent
You can read more about cookies and tracking in the sections below.
When you place an order with DisplayLager, we process the information necessary to receive, process and deliver your order.
This may include:
· name
· company name
· company registration number or VAT number
· address
· delivery address
· e-mail address
· phone number
· order number
· purchased products
· price
· payment status
· shipping and delivery information
· any comments relating to the order
The purposes are to:
· process your order
· deliver the ordered goods
· send order confirmation and delivery information
· handle payment
· handle returns, withdrawal, complaints and customer service
· comply with accounting and legal obligations
The legal basis is Article 6(1)(b) of the General Data Protection Regulation (GDPR), where the processing is necessary to perform a contract or take steps prior to entering into a contract.
For information that we are required to store by law, the legal basis is Article 6(1)(c) GDPR.
When you make a payment, personal data necessary to complete the payment may be processed.
Depending on the payment method, this may include:
· name
· contact details
· order number
· invoice amount
· payment status
· transaction information
· card details or other payment information
Card details are normally processed directly by the payment provider and not by DisplayLager.
The purposes are to complete payment, verify payment status, handle refunds and prevent misuse.
The legal basis is Article 6(1)(b), Article 6(1)(c) and, in some cases, Article 6(1)(f) GDPR.
We store invoices, credit notes, payment information and relevant accounting records in accordance with Danish bookkeeping legislation and other applicable law.
This information may include:
· name
· company name
· address
· company registration number or VAT number
· order information
· payment information
· invoice information
· correspondence relevant to invoicing or accounting
The legal basis is Article 6(1)(c) GDPR.
Accounting records are generally stored for 5 years after the end of the financial year to which the records relate, unless longer storage is necessary or required by law.
When you contact us by e-mail, phone, contact form, webshop or otherwise, we process the information you provide to us.
This may include:
· name
· company name
· e-mail address
· phone number
· order number
· message content
· information about products, delivery, returns, withdrawal, complaints or other enquiries
The purposes are to answer your enquiry, assist you as a customer, document our dialogue and handle any claims.
The legal basis is Article 6(1)(f) GDPR, as we have a legitimate interest in communicating with customers, potential customers and business partners.
If the enquiry relates to an order or agreement, the legal basis may also be Article 6(1)(b) GDPR.
If you exercise your right of withdrawal, return a product or make a complaint, we process the information necessary to handle the matter.
This may include:
· name
· contact details
· order number
· product information
· purchase date
· delivery date
· payment information
· photos or documentation of the product
· information about defects, damage or deficiencies
· correspondence about the matter
The purposes are to handle withdrawal, returns, complaints, replacement, repair, crediting or refund.
The legal basis is Article 6(1)(b), Article 6(1)(c) and Article 6(1)(f) GDPR.
DisplayLager sells to both private consumers and business customers. In connection with B2B sales, we may process contact details of employees at companies, public institutions, associations and other professional customers.
This may include:
· name
· job title
· company name
· work e-mail address
· work phone number
· customer history
· offer and order information
· relevant correspondence
The purposes are to manage business customer relationships, provide offers, follow up on enquiries, administer agreements and provide customer service.
The legal basis is Article 6(1)(f) GDPR, as we have a legitimate interest in operating and administering our B2B sales.
Electronic marketing, including newsletters and campaign e-mails, is only sent if valid consent exists or if another lawful basis for marketing applies.
If you subscribe to our newsletter or give consent to electronic marketing, we process personal data for this purpose.
This may include:
· name
· e-mail address
· company name
· time of consent
· consent text
· IP address at sign-up
· interests or product preferences
· information about opens, clicks and interaction with our e-mails
The purpose is to send news, offers, product information, campaigns and relevant marketing.
The legal basis is generally your consent, cf. Article 6(1)(a) GDPR.
You may withdraw your consent at any time by using the unsubscribe link in our e-mails or by contacting us at sales@displaylager.eu.
When you unsubscribe from the newsletter, we will stop sending marketing to you. However, we may store documentation of your previous consent for a period if necessary to document that the marketing was lawful.
We may use Klaviyo or similar e-mail marketing platforms for newsletters, e-mail marketing, customer segmentation, automated e-mail flows and measuring the effectiveness of our marketing.
In such systems, we may process information such as:
· name
· e-mail address
· company name
· consent information
· purchase history
· product interests
· e-mail opens
· clicks
· unsubscribes
· technical information about interaction with our e-mails and webshop
The purposes are to send relevant marketing, manage newsletter consent, improve our communication and measure the effectiveness of our marketing.
The legal basis is generally your consent, cf. Article 6(1)(a) GDPR.
In certain cases, processing of existing B2B customer contacts may be based on our legitimate interest, cf. Article 6(1)(f) GDPR, if the processing is lawful under applicable marketing rules.
Automated e-mails containing marketing content, including product recommendations, campaigns and similar messages, are only sent if there is a lawful basis for doing so.
We may use external services for reviews, buyer protection, price portals, trust marks or similar functions if such schemes are active on the webshop.
In this connection, personal data may be processed such as:
· name
· e-mail address
· order number
· purchased products
· purchase time
· review or feedback
· technical information relating to invitation or participation
The purpose may be to collect customer reviews, document purchases, offer buyer protection or display trust and security information on the webshop.
The legal basis depends on the specific service and may be Article 6(1)(b), Article 6(1)(f) or your consent.
If an external scheme has its own terms or privacy policy, this will appear from the specific service.
If you participate in competitions, surveys, campaigns or similar activities, we process the information you provide in that connection.
This may include:
· name
· e-mail address
· phone number
· address
· answers
· preferences
· information necessary to provide a prize
The purposes are to carry out the activity, contact winners, provide prizes, analyse responses and improve our products and customer service.
The legal basis may be Article 6(1)(b), Article 6(1)(f) or your consent, depending on the specific activity.
If participation in a competition or campaign involves subscription to marketing, this requires separate consent.
We use cookies and similar technologies on our webshops.
Cookies are small text files stored on your device. Similar technologies may include pixels, tags, scripts, local storage, server-side tracking and other technical identifiers.
We use cookies and similar technologies for the following purposes:
· necessary functions
· security
· shopping cart and checkout
· cookie consent
· statistics and analytics
· improvement of the webshop
· personalisation
· marketing
· measurement of ads and campaigns
· remarketing
· troubleshooting and technical operation
Cookies and similar technologies that are not technically necessary are generally only used if you have given your consent.
You may change or withdraw your cookie consent at any time through our cookie banner or cookie settings on the webshop.
A detailed and updated overview of specific cookies, providers, purposes and retention periods is available in our cookie overview/cookie settings on the webshop.
We may use the following categories of cookies and similar technologies:
These cookies are necessary for the webshop to function.
They may be used for:
· shopping cart
· checkout
· login
· security
· load balancing
· storage of cookie choices
· technical operation
Necessary cookies normally cannot be disabled, as the webshop may otherwise not function correctly.
Statistics cookies are used to understand how visitors use the webshop.
They may be used for:
· page views
· traffic sources
· visitor statistics
· error measurement
· improvement of navigation
· optimisation of content and product pages
Statistics cookies are generally only used with your consent.
Marketing cookies are used to show relevant ads, measure campaigns and target marketing.
They may be used for:
· remarketing
· ad performance measurement
· segmentation
· campaign analysis
· customisation of ads on other platforms
Marketing cookies are generally only used with your consent.
Functional cookies may be used to remember choices and improve the user experience.
This may include:
· language choice
· display settings
· previous choices on the website
· personalised functions
Functional cookies are used either as necessary cookies or on the basis of consent, depending on the purpose.
We may use Google Analytics or similar analytics tools for statistics and analysis of the use of our webshops.
Such tools may process information about:
· page views
· clicks
· traffic sources
· device type
· browser
· approximate geographic location
· interactions with the webshop
· online identifiers
· IP address, depending on configuration
The purpose is to understand how the webshop is used, improve the user experience, measure campaigns and optimise content and products.
Google Analytics and similar analytics tools are generally only used if you have given consent to statistics and/or marketing, depending on the specific configuration.
We may use Stape.io or similar server-side tracking solutions to handle tracking through a server-side setup.
Server-side tracking means that certain data may be sent through a server solution instead of directly from the user’s browser to third-party platforms.
The purposes may include:
· improving data quality
· reducing technical tracking errors
· controlling which data is sent to third-party platforms
· improving security and control
· measuring the effectiveness of marketing
· supporting statistics and analytics
Server-side tracking does not change the fact that tracking for statistics and marketing generally requires consent.
We do not use server-side tracking to bypass the user’s cookie choices.
If you have not given consent to statistics or marketing, server-side tracking must not be used to send non-necessary tracking data to analytics or marketing platforms.
We may use Microsoft Clarity or similar tools to analyse user behaviour on the webshop.
Such tools may be used for:
· heatmaps
· session recordings
· analysis of clicks and scrolling behaviour
· troubleshooting
· improvement of the user experience
When using session recordings and similar tools, technical information about your use of the webshop may be processed.
The purpose is to understand how visitors use the webshop so that we can improve functionality, navigation, content and checkout flow.
Microsoft Clarity and similar tools are generally only used if you have given consent to statistics and/or marketing, depending on the specific configuration.
We aim to configure the tool so that sensitive fields and payment information are not recorded.
We may use external webshop, CMS, hosting and commerce platforms to operate and manage our online business.
These platforms may be used for:
· operation and hosting of the webshop
· display of products and content
· shopping cart and checkout
· order processing
· payment
· customer account and login
· inventory and product management
· customer communication
· integrations with ERP, PIM, shipping, payment, marketing and analytics tools
· technical support, security and troubleshooting
In connection with the use of such platforms, personal data such as name, company name, address, e-mail address, phone number, order information, payment status, delivery information, technical information and online identifiers may be processed.
The purpose is to operate a functional, secure and efficient webshop and to handle purchases, payment, delivery, customer service and technical operation.
Depending on the specific processing activity, the legal basis is typically Article 6(1)(b), Article 6(1)(c) or Article 6(1)(f) GDPR.
Where a platform or provider processes personal data on our behalf, we enter into a data processing agreement where required.
We use external providers to operate our business and webshops.
This may include providers within:
· webshop and hosting
· payment
· shipping and delivery
· e-mail and newsletters
· customer service
· analytics and statistics
· marketing
· server-side tracking
· IT operation and security
· bookkeeping and accounting
· ERP, PIM and integrations
· technical support
· cloud and software solutions
· reviews, trust schemes and customer feedback
Some providers act as processors on our behalf. Others act as independent controllers for their own processing.
We enter into data processing agreements where required.
We update our processing activities, supplier agreements and information when we introduce new significant systems or providers.
We only disclose personal data when it is necessary and lawful.
Personal data may be disclosed to:
· shipping companies
· payment providers
· IT and hosting providers
· webshop platforms
· newsletter and marketing providers
· analytics and tracking providers, if you have given relevant consent
· review platforms or trust schemes, if relevant to the specific service
· bookkeeping and accounting providers
· public authorities, where required
· debt collection partners if payment is not made
· advisers, where necessary to establish, exercise or defend legal claims
We do not sell personal data to third parties.
Some of our providers or their sub-processors may be established outside the EU/EEA or process personal data outside the EU/EEA.
If personal data is transferred to countries outside the EU/EEA, we ensure that a lawful transfer basis is in place.
This may include, for example:
· the European Commission’s Standard Contractual Clauses
· the EU-U.S. Data Privacy Framework, where relevant
· another valid transfer mechanism under data protection law
We continuously assess whether our providers ensure an adequate level of protection.
We only store personal data for as long as necessary for the purposes for which it was collected, or for as long as we are required to do so by law.
As a general rule:
· order and customer data are stored as long as necessary for order processing, customer service, returns, complaints and documentation
· accounting records are generally stored for 5 years after the end of the relevant financial year
· newsletter information is stored for as long as you are subscribed
· documentation of marketing consent may be stored after unsubscribe if necessary to document the lawfulness of previous marketing
· cookie consents are stored for the period stated in the cookie settings
· ordinary correspondence is deleted when it is no longer necessary
· return, complaint and dispute material may be stored for a longer period if necessary to establish, exercise or defend legal claims
We have implemented appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, misuse, alteration or deletion.
Measures may include:
· access restrictions
· user management
· passwords and multi-factor protection where relevant
· secure hosting
· backups
· encryption where relevant
· logging and monitoring
· data processing agreements
· internal procedures
· access limited according to work-related need
We may use segmentation and profiling for marketing, statistics and improvement of the webshop.
This may be based, for example, on purchase history, interests, click behaviour or interaction with newsletters.
We do not make decisions based solely on automated processing that have legal effects or similarly significant effects on you.
Under data protection law, you have a number of rights.
You have, among other things, the right to:
· access the personal data we process about you
· rectification of inaccurate personal data
· erasure in certain cases
· restriction of processing in certain cases
· object to processing in certain cases
· data portability in certain cases
· withdraw consent where processing is based on consent
If you wish to exercise your rights, you can contact us at sales@displaylager.eu.
We may ask you to verify your identity if necessary to ensure that information is not disclosed to unauthorised persons.
If our processing is based on your consent, you may withdraw your consent at any time.
Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
You can withdraw cookie consent through the cookie settings on the webshop.
You can withdraw consent to newsletters and electronic marketing through the unsubscribe link in our e-mails or by contacting us at sales@displaylager.eu.
If you are dissatisfied with our processing of your personal data, you have the right to lodge a complaint with a data protection supervisory authority.
As DisplayLager is operated by a Danish company, you may contact:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark
www.datatilsynet.dk
You may also have the right to contact the supervisory authority in your country of residence.
We encourage you to contact us first, so that we have the opportunity to find a solution.
We may update this Privacy Policy if there are changes to our processing of personal data, our systems, our providers or applicable law.
The current version will always be available on our webshops.
